Sales
How do you ensure your sales investment is going to give you a return?
Founders often have higher success rates in sales due to their credibility and industry knowledge. To ensure your sales investment pays off, monitor leading indicators like bookings, sales velocity, opportunity creation, win rate, meetings booked, sales activity, funnel hygiene, and sales coaching. These metrics help gauge success and improve performance.
Marc DiGiorgio
June 9, 2025
