Marc DiGiorgio

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Sales

How do you ensure your sales investment is going to give you a return?

Founders often have higher success rates in sales due to their credibility and industry knowledge. To ensure your sales investment pays off, monitor leading indicators like bookings, sales velocity, opportunity creation, win rate, meetings booked, sales activity, funnel hygiene, and sales coaching. These metrics help gauge success and improve performance.

Marketing

How to structure your initial sales & marketing team to achieve growth

Having the right team is crucial for success. It’s about creating a cohesive unit that can work together to achieve your goals. Understand your business needs, invest in the right roles, and consider a lower-risk approach to build a team that drives your business forward.

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